Privacy Policy

ScaleFiend ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and your rights over it. It applies to purchases made through this website.

Who we are

We are ScaleFiend, a retailer of miniature wargaming models based in the United Kingdom. For any privacy questions, contact us at admin@scalefiend.com.

Information we collect

• Order & contact details — your name, email address, phone number (if provided), and shipping and billing addresses.
• Order history — the products you buy and related transaction details.
• Payment information — card and PayPal payments are processed by our payment providers (Stripe and PayPal). We do not store your full card details on our systems.
• Account details — if you create an account, your login credentials (stored securely) and saved addresses.
• Marketing preferences — whether you have opted in to our mailing list.

How we use your information

• To process and fulfil your orders, including passing your delivery address and phone number to our couriers (such as Royal Mail) so your parcel can be shipped and, where required, cleared through customs.
• To communicate with you about your orders, including confirmation, dispatch, and support enquiries.
• To provide customer service and respond to messages you send us.
• To send marketing emails about new releases and offers — only if you have opted in. You can unsubscribe at any time.
• To meet our legal and tax obligations.

Legal basis

We process your order and account data to perform our contract with you. We rely on your consent for marketing emails, and on our legitimate interests and legal obligations for fraud prevention, security, and record-keeping.

Sharing your information

We share your information only with the providers needed to run our shop: payment processors (Stripe, PayPal), delivery carriers (Royal Mail and others), and email delivery services. We do not sell your personal data to anyone.

International orders

For deliveries outside the UK, your name, address, phone number, and details of the goods are shared with the carrier and the destination country's customs authorities as required to deliver your parcel and complete customs declarations.

Data retention

We keep order and transaction records for as long as required for accounting and tax purposes (generally six years). Marketing subscriptions are kept until you unsubscribe.

Your rights

Under UK data protection law you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data, where we are not required to keep it.
• Withdraw consent to marketing at any time.
• Object to or restrict certain processing.

To exercise any of these rights, contact us at admin@scalefiend.com. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

We use essential cookies to keep your shopping basket and login session working. We do not use these for advertising.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised.